The image above is a public image from SPARCS website here.
One visual designer, one data analyst, and me as a service designer/project manager
6 months : 20 November 2020 - 31 May 2021
KONE wants to strengthen its role in moving people between buildings. The company wants to understand the opportunities of future electric peer-to-peer mobility solutions and their business models on a community level.
What would be all the shared electric mobility solutions that support citizen sustainable behavior?
Step 1: Expert interview
Our team interviewed six researchers and industry experts to gather insights about the following topics: (1) sustainable mobility, (2) autonomous vehicles, (3) electric cars, and (4) mobility as a service.
Step 2: Survey
We sent three surveys to residents living in Helsinki Metropolitan Area to understand their mobility behaviors.
Stage 3: Focus group interviews
We conducted two focus group interviews - one with residents in the Leppävaara area to understand their mobility behavior and challenges; one with users who often used shared vehicle services to understand their problems and motivations when using these services.
Stage 4: Co-creation with users
We co-created new shared electric mobility concepts with participants in two focus group interviews.
Stage 5: Co-creation with KONE
We co-created the solution with KONE representatives to ensure that the solution concepts are feasible and viable for KONE to implement.
OUR FINAL PRESENTATION
Our project starts at 1:56:40 in the video.